HOW THE TRADEMARK HAS FOLLOWED
THE EVOLUTION OF THE COMPANY
THE TRADEMARK IN THE ‘80s
E.T.E.M.® was established in Pavia in 1980, as a company operating almost exclusively in the MILITARY SECTOR, specialized in the manufacturing of military security structures for passive protection. In the following years, E.T.E.M.® structures are present in most of the military installations around Italy.
The TURTLE WITH MIMETIC CARAPACE - that defends itself and never attacks - became the trademark of E.T.E.M.® ’s passive defence military structures.
THE TRADEMARK IN THE ‘90s
In the ‘90s E.T.E.M.® made a further evolution in its history, extending its activity to industrial, petrochemical and civilian sectors.
The TURTLE LOST ITS MIMETIC COLOURS and adapted itself to the new multi-sectoral business activity of the Company.
THE TRADEMARK SINCE 1996 TO 2020
E.T.E.M.®works all around the world, in the military, industrial, petrochemical and civilian sectors, and it is the only company in Italy specialized in the manufacturing of certified blast & ballistic security structures for passive defence and access control, for the protection of high-risk sites and plants. The new Trademark followed the process of internationalization of the company.
The TURTLE is inserted into the planisphere, the new trademark, but it changed its look again and its carapace is now made in "BULLET-PROOF STANDARDIZED STEEL®
THE BRAND IN 2021
E.T.E.M., with the awareness of a strong past, full of awards, advances into the third millennium looking to the future, towards constant innovation, towards new challenges, but always linear, always faithful to its values and to its standards of quality and excellence in the field of security.
The tenacious turtle is the protagonist of the brand again, with its characteristic shell in "Standardized Bullet-Proof Ballistic Steel" ®: defined lines, clear and bright colors are in line with the fluidity and the constancy that are projecting the Company to the future.
E.T.E.M. SECURITY STRUCTURES® and BULLET-PROOF STANDARDIZED STEEL® are trademarks of E.T.E.M. S.r.l. – Strictly confidential – All rights reserved – No reproduction or diffusion without written authorization.